Digital Marketing Blog | THRM Tips & Insights

What is Advertising and Marketing Research?

Simply put, Advertising and Marketing Research is the process of collecting, analyzing, and interpreting datarelated to markets, consumers, products, and advertisements. It helps brands make informed decisions — whether that’s choosing the right target audience, designing the most attractive packaging, or evaluating if an ad is working. Think of it as a GPS. You might have a creative destination in mind, but research helps you figure out the best route to get there.

Why is AMR Important?

It reduces risk: Brands avoid making decisions based on assumptions. It helps understand the customer: From needs to pain points, you get real insights. It tests creative ideas before spending big budgets on them. It evaluates the effectiveness of an ad after it goes live. Example: Before launching a new flavor of chips, Lays conducts focus groups and taste tests. That’s marketing research. After launching it, they track sales, customer reviews, and social media buzz. That’s advertising research.

Key Concepts in AMR

Types of Research:
1.Primary Research: Direct data collected by you (interviews, surveys, focus groups). Secondary Research: Existing data already collected (market reports, articles)
2. Sampling Methods: Random Sampling: Every person has an equal chance of being selected. Stratified Sampling: Dividing people into groups (like age or income) and then sampling. This helps ensure your research results represent your audience well.
3. Data Collection Methods: Quantitative: Number-based (surveys, polls, questionnaires). Qualitative: Opinion-based (focus groups, in-depth interviews)

What is Brand Loyalty Research?

This is a part of marketing research that studies how loyal customers are to a particular brand. Example: Apple fans who buy every new iPhone even when their current phone works perfectly — that’s brand loyalty. Marketers use surveys and loyalty programs to understand what keeps these customers coming back.

What is a Brand Health Check?

Just like we go for a health check-up, brands do too. A Brand Health Check evaluates: Awareness (Do people know the brand?) Perception (What do they think about it?) Usage (How often do they buy?) Loyalty (Will they stick to it?) If any of these is weak, it’s time for the brand to take corrective action — maybe change the packaging, tweak the messaging, or improve customer service.

SWOT vs SWOC

In BMM, we often study:
S – Strength
W – Weakness
O – Opportunity
T/C – Threats or Challenges
SWOT is used to understand the internal and external position of a brand before creating a marketing strategy. You can apply it to anything — from a product to an entire campaign.

Consumer Protection Act (1986, amended 2019)

This law protects consumers from misleading advertisements. If a product doesn’t do what it promises, or if an ad is false, the brand can be held legally accountable. Example: If a weight-loss tea promises 10 kg loss in 5 days, it can be considered misleading — and the brand can be fined

Drugs and Magic Remedies Act (1954)

This act bans advertisements that make magical or unrealistic health claims, especially for sexual performance, menstruation, fertility, and similar topics. Example: Ads claiming “100% guaranteed cure for hair loss” violate this act.

Indecent Representation of Women Act (1986)

This law protects women from being shown in an obscene or objectified manner in advertisements or media. Example: A deodorant ad showing a woman being attracted to men because of their scent can be seen as sexist or indecent.

Copyright Act (1957)

If you use someone else’s music, design, script, or logo in an ad without permission, it’s copyright violation. Why it matters: Students creating ad projects or professionals working in agencies must always ensure they use original or licensed content

ASCI – The Advertising Standards Council of India

ASCI isn’t a government body, but it’s powerful. It’s a self-regulatory organization that monitors ad content. If an ad receives complaints, ASCI can ask the brand to withdraw or edit the ad. Example: ASCI regularly bans ads promoting fairness creams for false claims or gender/race bias.

Surrogate Advertising

When brands advertise banned products (like alcohol or cigarettes) by showing something else — like soda or music CDs — that’s surrogate advertising. Example: A whiskey brand showing only music events and not the alcohol directly. It’s still associated and often violates ethical codes.

Ethics Matter Too — Not Just Laws

Not everything unethical is illegal — but that doesn’t mean it’s okay. Ethical advertising means: Respecting diversity Avoiding stereotypes (especially gender, religion, caste) Being honest about product claims Not using fear, shame, or fake testimonials to manipulate audiences

Why is Digital Media So Powerful?

Because it's personal, accessible, and measurable. You can target ads based on age, location, or even habits. You can track likes, shares, and conversions in real-time. Audiences can react, comment, remix and co-create content. Brands get direct access to their consumers. Example: When Netflix posts a meme about its own show, users don’t just watch — they respond, tag friends, and share. That’s digital media’s power — it creates conversations, not just content

How Digital Media is Changing Advertising & Journalism

In Advertising: Campaigns are now digital-first. Brands prefer influencers, targeted social ads, and viral trends over expensive print ads. Example: Zomato’s tweet-based marketing, Cred’s ad campaigns with nostalgia, Amul’s topical Insta posts.
In Journalism: News is no longer read in the morning paper. It’s breaking 24/7 on mobile screens. Digital platforms like Scroll, The Wire, and even Twitter accounts of journalists now compete with traditional news channels.

Key Terms Everyone Should Know

1.SEO (Search Engine Optimization) Making content rank higher on Google.
2.Analytics Understanding user behavior through data like clicks, likes, views.
3.Virality When content spreads rapidly, often emotionally charged or funny.
4.User-Generated Content (UGC) Content created by the audience, not brands (like reviews, reels, memes).
5.Influencer Marketing Collaborating with digital personalities who already have audience trust.

Challenges of Digital Media

Misinformation spreads quickly. Trolls and hate speech can impact mental health. Algorithms sometimes show what we want, not what we need (called filter bubbles). Data privacy is a huge concern — your information is constantly being tracked

What is Traditional Media?

Traditional Media includes the older, established forms of mass communication, such as: Newspapers & Magazines Radio Television Billboards Cinema ads These forms are one-way — the audience receives the message but doesn’t interact with it.

What is Digital Media?

Digital Media includes content created, shared, and consumed through digital platforms, such as: Social Media (Instagram, Twitter, Facebook) OTT Platforms (Netflix, Hotstar) Blogs & Websites YouTube, Podcasts Emails, WhatsApp, Mobile Apps It’s interactive, real-time, and multi-directional — people can react, comment, share, and co-create content.

Strengths of Traditional Media

Trusted by older generations Great for mass awareness (e.g., TV ads during IPL) Regulated and credible

Strengths of Digital Media

Cost-effective for startups and small brands Measurable and flexible Great for engagement, personalization, and storytelling

How to Run Google Ads for Your Business

Running Google Ads effectively requires a strategic approach. First, define your advertising goal—whether it’s lead generation, website traffic, or brand awareness. Next, choose the right campaign type: Search, Display, Video, Shopping, or App ads. Use keyword research tools to find relevant search terms and create compelling ad copy. Optimize your landing page for better conversions and set a realistic budget based on industry benchmarks. Track your performance using Google Ads analytics and make data-driven adjustments to maximize ROI. THRM Digital Marketing Agency specializes in running high-performance Google Ads campaigns that deliver results.

Different Types of Google Ads Explained

Google Ads offers various campaign types tailored for different marketing goals. Search Ads appear at the top of Google search results and are best for intent-based targeting. Display Ads use visuals and appear on Google’s partner websites, ideal for brand awareness. Video Ads play on YouTube and help engage audiences visually. Shopping Ads are great for e-commerce businesses to showcase products directly on Google. App Campaigns drive app downloads through multiple channels. Choosing the right type depends on your business objectives. THRM Digital Marketing Agency helps businesses select and execute the most effective Google Ads campaigns.

What is Demographic and Interest Targeting in Google Ads?

Demographic and interest targeting allows advertisers to refine their audience based on specific characteristics. Demographics include age, gender, parental status, and household income, ensuring your ads reach the right consumer base. Interest-based targeting lets advertisers reach users who have shown interest in certain topics, hobbies, or industries. Google’s powerful data insights help businesses connect with potential customers who are more likely to convert. THRM Digital Marketing Agency helps businesses optimize their ad targeting to ensure maximum engagement and conversions.

Different Banner Sizes for Google Display Ads

Banner ads are a crucial part of Google Display Ads and come in various sizes to fit different placements. The most common sizes include 300x250 (Medium Rectangle), 728x90 (Leaderboard), 160x600 (Wide Skyscraper), and 300x600 (Half Page Ad). Mobile-friendly sizes like 320x50 (Mobile Leaderboard) and 320x100 (Large Mobile Banner) ensure visibility across devices. Choosing the right banner size improves ad performance and visibility on Google’s Display Network.

How Important is Knowing Your Target Audience While Running Ads?

Understanding your target audience is critical to running successful Google Ads campaigns. Identifying demographics, interests, online behavior, and buying patterns helps optimize ad targeting and messaging. Audience segmentation improves conversion rates by ensuring ads are relevant and engaging. Google’s advanced targeting options, including Custom Audiences and Lookalike Audiences, help refine your strategy further. THRM Digital Marketing Agency uses data-driven insights to help businesses reach the right audience and achieve higher ad ROI.

How to Create a Google Ads Campaign for Your Business

Creating a successful Google Ads campaign involves several steps. First, define your campaign goal—leads, website traffic, or brand awareness. Choose the right campaign type (Search, Display, Video, Shopping, or App). Conduct keyword research and create compelling ad copy with a strong call-to-action. Set an appropriate budget and bidding strategy. Optimize your landing page for conversions and track performance using Google Ads analytics. Regular monitoring and adjustments ensure a profitable campaign.

Why Digital Marketing is a Must in 2025

Digital marketing is no longer an option—it's a necessity. In 2025, businesses need SEO, social media, and AI-driven campaigns to stay relevant. A strong digital presence means higher engagement, better brand credibility, and increased sales. With data-driven strategies, brands can target the right audience, optimize ad spend, and boost conversions. THRM Digital Marketing Agency helps businesses scale with cutting-edge marketing solutions.

Social Media Strategies That Drive Engagement in 2025

Social media is evolving fast, and brands must adapt. In 2025, short-form video content (Instagram Reels, Facebook Reels, YouTube Shorts) will dominate. Influencer collaborations, AI chatbots, and interactive content like polls and live sessions will drive engagement. Data-driven social media strategies enhance audience targeting and improve ROI. At THRM Digital Marketing Agency, we craft result-oriented social media campaigns to maximize brand visibility.

SEO Trends in 2025: How to Rank Higher

SEO is the backbone of digital success. Google’s AI algorithms now prioritize quality content, mobile optimization, and user experience (UX). Voice search and AI-powered SEO tools help businesses enhance discoverability. Topic clusters and authority-driven content improve rankings. THRM Digital Marketing Agency ensures businesses stay ahead with smart, effective SEO strategies that drive organic traffic.

AI in Digital Marketing: The Future of Automation

AI is transforming digital marketing, making campaigns smarter and more efficient. AI-powered chatbots enhance customer service, predictive analytics improve ad targeting, and automated content creation streamlines workflows. AI also boosts personalized marketing and voice search optimization. THRM Digital Marketing Agency leverages AI to create data-backed, high-performing marketing campaigns.

Build a High-Converting Digital Marketing Funnel

A well-optimized digital funnel turns visitors into paying customers. The process starts with SEO and social media to attract leads. Engaging content and email marketing nurture prospects. Strong CTAs, testimonials, and retargeting ads boost conversions. Retention strategies like personalized offers build brand loyalty. THRM Digital Marketing Agency creates tailored funnels that drive measurable growth.

The Impact of PPC Advertising on Business Growth

Pay-per-click (PPC) advertising delivers instant visibility and high ROI. Platforms like Google Ads and Meta Ads allow businesses to target specific audiences with precision. Smart bidding, keyword optimization, and retargeting improve ad performance. At THRM Digital Marketing Agency, we create data-driven PPC strategies that maximize conversions and revenue.

Why Your Business Needs a Strong Content Marketing Strategy

Content is king in digital marketing. High-quality blogs, videos, and social media posts attract, engage, and convert audiences. SEO-optimized content boosts rankings, while storytelling builds brand credibility. A consistent content strategy drives organic traffic and customer loyalty. THRM Digital Marketing Agency specializes in crafting compelling content that resonates with your audience.

How Email Marketing Boosts Customer Retention

Email marketing remains a powerful tool for customer retention. Personalized email campaigns, automation, and segmentation improve engagement and drive repeat business. Newsletters, exclusive offers, and abandoned cart reminders boost sales. THRM Digital Marketing Agency helps businesses leverage email marketing for maximum customer lifetime value.

Video Marketing: The Future of Brand Engagement

Video content dominates digital marketing. From explainer videos to live streams, video marketing enhances engagement and conversion rates. Short-form videos on social media attract attention, while long-form content builds authority. THRM Digital Marketing Agency creates high-quality video content tailored to your brand’s goals.

The Role of UX/UI Design in Digital Marketing Success

A great user experience (UX) and intuitive user interface (UI) improve website performance and conversions. Mobile optimization, fast loading speed, and seamless navigation enhance engagement. Google prioritizes UX for SEO rankings. THRM Digital Marketing Agency ensures businesses have high-performing, user-friendly websites that drive results.

The Power of Influencer Marketing in 2025

Influencer marketing is set to grow even bigger in 2025. With social media platforms driving purchasing decisions, brands are leveraging influencers to build credibility and expand their reach. Micro and nano influencers, in particular, offer high engagement rates and authentic connections with niche audiences. A well-planned influencer marketing strategy ensures higher ROI, better brand trust, and improved conversions. THRM Digital Marketing Agency specializes in influencer collaborations that deliver real impact.

Growth Hacking Strategies for Small Businesses

Growth hacking is a game-changer for small businesses looking to scale quickly with minimal investment. Techniques like viral marketing, referral programs, and automated email sequences help boost engagement and retention. Leveraging data analytics, social media trends, and performance marketing ensures rapid growth. At THRM Digital Marketing Agency, we design innovative growth hacking strategies that accelerate business success.

How to Generate Leads Through Digital Marketing

Lead generation is the lifeline of any business. A solid digital marketing strategy combines SEO, PPC, and social media marketing to attract quality leads. Landing pages, lead magnets, and chatbot automation further improve conversion rates. THRM Digital Marketing Agency helps businesses implement high-performing lead generation strategies to drive consistent sales.

The Importance of Local SEO for Small Businesses

Local SEO is essential for businesses targeting a specific geographic area. Optimizing Google My Business, obtaining customer reviews, and using local keywords improve visibility in local searches. Localized content and citation building also help brands rank higher on search engines. THRM Digital Marketing Agency ensures small businesses dominate their local markets through strategic local SEO campaigns.

Data Analytics in Digital Marketing: How to Make Data-Driven Decisions

Data analytics enables businesses to optimize their marketing efforts based on real insights. Tracking key metrics like conversion rates, bounce rates, and customer behavior helps refine campaigns for better ROI. AI-powered analytics tools make performance tracking seamless and more effective. THRM Digital Marketing Agency integrates advanced data analytics to craft performance-driven marketing strategies.

The Future of E-commerce Marketing

E-commerce is evolving, with AI, AR shopping experiences, and personalized marketing leading the way. Brands must focus on omnichannel strategies, automation, and social commerce to stay competitive. User-generated content and personalized recommendations drive engagement and sales. THRM Digital Marketing Agency helps e-commerce businesses scale through targeted digital marketing.

How Chatbots Improve Customer Engagement

AI-driven chatbots enhance customer experience by providing instant responses and personalized recommendations. They streamline customer support, automate FAQs, and improve lead generation. Implementing chatbots on websites and social media boosts engagement and conversions. THRM Digital Marketing Agency integrates chatbot solutions to improve customer interaction and efficiency.

Retargeting Strategies That Convert Visitors into Buyers

Retargeting is crucial for converting website visitors who didn’t make a purchase. Dynamic ads, email reminders, and behavioral tracking help re-engage potential customers. By segmenting audiences and delivering personalized ads, brands can boost conversions. THRM Digital Marketing Agency crafts highly effective retargeting campaigns to maximize customer acquisition.

The Best Digital Marketing Tools for 2025

Using the right digital marketing tools improves efficiency and performance. AI-driven analytics, automation software, and content scheduling platforms help streamline marketing efforts. Tools like SEMrush, HubSpot, and Canva enhance SEO, email marketing, and content creation. THRM Digital Marketing Agency leverages cutting-edge tools to optimize digital marketing strategies.

Growth of Podcast Marketing and Why Brands Should Leverage It

Podcast marketing is gaining traction as brands use it to share insights, build authority, and engage audiences. Podcasts provide long-form content opportunities, making them a valuable marketing channel. Collaborating with podcasters or launching branded podcasts helps establish thought leadership. THRM Digital Marketing Agency helps businesses leverage podcasts for impactful brand storytelling.

The Role of Branding in Digital Marketing

Branding differentiates a business in a crowded digital space. A strong brand identity, voice, and visual aesthetics create trust and recognition. Consistency in branding across websites, social media, and ads strengthens customer loyalty. THRM Digital Marketing Agency builds cohesive branding strategies that leave a lasting impression.

Why Omnichannel Marketing is Crucial for Businesses

Omnichannel marketing provides a seamless customer experience across multiple platforms. Integrating social media, email marketing, and in-store interactions enhances engagement and retention. A data-driven approach ensures personalized customer journeys. THRM Digital Marketing Agency develops omnichannel marketing strategies that drive results.

How To Reduce Customer Acquisition Costs Through Digital Marketing

Reducing customer acquisition costs (CAC) is essential for profitability. Optimizing ad spend, leveraging organic marketing, and enhancing conversion funnels help lower CAC. AI-driven audience targeting and retargeting further improve efficiency. THRM Digital Marketing Agency designs cost-effective digital marketing strategies that maximize ROI.

Performance Marketing Vs. Brand Marketing: What Works Best?

Performance marketing focuses on measurable ROI, while brand marketing builds long-term trust. A combination of both ensures sustainable growth. Paid ads, affiliate marketing, and influencer collaborations enhance brand awareness and conversions. THRM Digital Marketing Agency strikes the right balance to deliver impactful marketing strategies.

Maximizing ROI Through Affiliate Marketing

Affiliate marketing allows businesses to leverage partnerships for lead generation and sales. Strategic commission structures and influencer collaborations drive revenue growth. Tracking and optimizing affiliate campaigns ensure maximum profitability. THRM Digital Marketing Agency helps brands scale through performance-driven affiliate marketing strategies.

The Evolution of Facebook and Instagram Advertising

Facebook and Instagram ads have evolved, integrating AI-powered targeting and automation. Advanced retargeting, interactive ad formats, and audience segmentation enhance ad performance. Understanding platform algorithms ensures higher engagement and conversions. THRM Digital Marketing Agency maximizes ROI through expertly crafted social media advertising campaigns.

Leveraging LinkedIn for B2B Marketing Success

LinkedIn is the go-to platform for B2B marketing. Content marketing, lead generation ads, and industry networking help businesses connect with decision-makers. Leveraging LinkedIn groups and thought leadership posts enhances credibility. THRM Digital Marketing Agency optimizes LinkedIn strategies for maximum B2B impact.

Personalization in Marketing: How AI is Changing the Game

AI enables hyper-personalization by analyzing user behavior and preferences. Personalized emails, dynamic website content, and AI-powered recommendations enhance customer experience. Predictive analytics help businesses anticipate customer needs. THRM Digital Marketing Agency integrates AI-driven personalization to increase engagement and sales.

The Benefits of Community Building for Brand Awareness

Building an engaged community strengthens brand loyalty. Social media groups, online forums, and exclusive memberships create a loyal customer base. User-generated content and community-driven initiatives enhance brand trust. THRM Digital Marketing Agency helps businesses build thriving digital communities.

How To Stay Ahead of Digital Marketing Trends in 2025

Staying ahead in digital marketing requires continuous adaptation. AI, automation, and emerging platforms like the metaverse are shaping the industry. Businesses must test new strategies and leverage data-driven insights. THRM Digital Marketing Agency keeps brands ahead of trends, ensuring long-term digital success.